kpop fans demographics

You'll see that there is a near-linear relationship between followers and mentions. Because most of kpop fans are tweens and teens. Below are the age demographics fan report for third generation K-Pop idol girl groups. In summation, we see that K-Pop has evolved to be a widespread genre not only regionally, but across the globe as well. BTS and their fans -- the BTS ARMY --deftly ended Bieber's six-year streak to win the Top Social Artist Award at theBillboard Music Awardsto the tune of more than 300 million votes worldwide. Along the way, Bang and the boys have driven considerable growth in that demographic: While many of their more recent fans consider themselves separate from the typical K-pop crowd (ironically . Although K-Pop acts started testing the waters around the turn of the century, it wasnt until the 2010s that the genre truly took off in the US thanks to breakthrough artists such as PSY and Wondergirls. This trend is consistent across all three platforms that we looked at, with consumption and engagement hovering in the single digits. Spanish tracks and collaborated with local artists. But 2017 marked a noted departure whena seven-member boy band from South Koreashook things up, becoming the first K-pop group to reach the top 10 of the Billboard 200 Chart. Yet K-Pop has made great strides in bridging the cultural divide. Most cities displayed varied results across Spotify and YouTube due to a variety of streaming opportunities in the region. This is a short 5-question survey about the demographics of members of the K- Pop fandom. (Fans voted by tweeting the hashtag #BTSBBMAs. Korean pop culture has been steadily taking over the world since 1992 when Seo Taiji & Boys first took the stage and incorporated English lyrics, dance, and hip hop elements into their repertoire. K-Pop Radar is a K-pop dashboard that officially provides graphs and charts that can be checked in real-time like stocks, showing the changes in popularity and fandom size of K-pop artists. When zeroing in on the Top 10 Asian cities for K-Pop we see similar trends, with Seoul comprising the majority of both Instagram Followers and YouTube Views, although having launched Spotify in early 2021, it currently comprises only a trickle of listeners. From new album releases to concert coverage and beyond, we've got you covered. While previous responses to K-Pop idols were mixed, several underlying factors made for a more receptive audience during this time period. "Popularity of South Korean Pop Music (K-pop) in The United States in 2019. In, Korean Foundation for International Cultural Exchange. As a Premium user you get access to the detailed source references and background information about this statistic. Finally, we dove deeper to look at top regional cities for K-pop and their performance historically to determine the trajectory of this trend. K-Pop artists are now cracking the Billboard 100, collaborating with US superstars, and selling out stadiums. When digging into which Asian countries are the biggest consumers of K-Pop across Spotify, Instagram, and YouTube, we see that South Korea unsurprisingly comprises the lions share of the genres fanbase. Mexico is also a large consumer of K-Pop, landing in the Top 2 cities in terms of Spotify Monthly Listeners and YouTube viewership, although it appears further down the list (No. It turns out that BTS is the most favorite K-pop group from all countries with the USA as the country that has the highest number of respondents. This narrative has found traction partly because it plays against stereotypes: K-pop fandom is often dismissed as a monolithic . Fans connected with their favorite K-pop artists and participated in conversations with each other around the world, setting a new global record of 6.7 billion K-pop related Tweets in 2020. Beyonc performed better, seeing almost three times as many weekly mentions as other artists with similar reach. Register in seconds and access exclusive features. Optimism, modesty, love, self-improvement, hard work, and restraint are all wholesome departure from Western Pop music, meaning K-Pop represents a "new and cheerful start" to the youth of South America. Over the past two months, BTS saw over 36 million mentions, nearly 4,000 times as many as Next Big Sound's expected rate. Please create an employee account to be able to mark statistics as favorites. But there are two acts, both K-pop, who leave the rest in the dust. Spanish tracks and collaborated with local artists. Age-wise, there is a greater variance between the groups; 72.5% of SEVENTEEN's concert audience is comprised of teenagers (aged 10-19), similar to BTS's 67.8% of teenage concert goers. This might be because they have a bigger than ever awareness amongst the general public and casual listeners, which is a big indication that BTS will soon become a household. In the past week, they sawover 24million, more than 14,000 times what's expected. Various kinds of merch can be found in the form of light sticks to an album. When digging into which Asian countries are the biggest consumers of K-Pop across Spotify, Instagram, and YouTube, we see that South Korea unsurprisingly comprises the lions share of the genre's fanbase. "BTS always seem to do better and better after each comeback, especially on the charts. First was the young, diverse, and digitally native Generation Z coming of age. EXO, however, mainly has young adults (aged 20-29) going to their concerts (approximately 68%). The first was to use our data to uncover where K-Pop has made its mark globally and where its biggest audience lies. Get your K-pop fix at KPOPSource.com - the ultimate destination for all things K-pop! Youve successfully signed in. FYI, this is my first ever data analytics project, so please feel free to put any comments and feedback for me. However, the popularity of the kpop genre is that as been spreading across the nation. K-pop popularity in the U.S. 2019 Published by Statista Research Department , Feb 28, 2022 According to a survey conducted in the United States in 2019, around 29.4 percent of respondents. figshare.com/articles/dataset/KPOP_DATA_xlsx/12095901. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. K-pop is a genre of South Korean popular music. Korean companies in industries ranging from electronics to gaming have established the model for turning localized success into household names across the globe: a model that K-Pop is now building upon. Popularity of South Korean pop music (K-pop) worldwide in 2021 [Graph]. JavaScript is disabled. When digging into historical trends for some of these top cities, we see that while all cities trended negatively on YouTube, most cities climbed across Instagram and Spotify. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. Here for the Music. There are of course male fans, but male fans virtually avoid male idol groups. Fans recently crowdfunded around 3 million baht (around $95,000) to . 7) when looking at Instagram Followers. Top North and South American Cities for K-Pop. Register in seconds and access exclusive features. The most frequent media that Kpop fans access is Youtube (89.66%), while the second most is the social media such as Facebook, Twitter, and all (74.15%). Create an account on our community. Many of the others are boy bands from across the globe: America'sWhy Don't Weand PRETTYMUCH, the U.K.'sNew Hope Cluband Latin America'sCNCO. K-Pop's wide appeal across Asia is due to several factors. In addition, K-Pop's openness to incorporating local culture has transformed it from a Korean art form to a truly globalized cultural powerhouse, one that has managed to attract both foreign direct investment and soft power for the homeland. Top North and South American Cities for K-Pop. ", BTS album total sales in South Korea 2013-2022, Top selling physical music albums South Korea 2022. "Popularity of South Korean pop music (K-pop) worldwide in 2021." Finally, we dove deeper to look at top regional cities for K-pop and their performance historically to determine the trajectory of this trend. Of course, there were a handful of idol groups who had an even number of males and females buying their albums. Opinions expressed by Forbes Contributors are their own. This might be because they have a bigger than ever awareness amongst the general public and casual listeners, which is a big indication that BTS will soon become a householdname in many more countries and that they will gradually continue rising even higher," CJ wrote. (image via Vivid Seats) Vivid Seats also notes . K-Pops wide appeal across Asia is due to several factors. A paid subscription is required for full access. There's an entire Twitter account -- BTS on Billboard! It's easy! Even among female groups, the vast majority of them are usually female dominated like Itzy, Mamamoo, or Red Velvet. Check out our five best free-to-play Kpop games made especially for KPop fans. Change Consent | Kpopmap 2022. "Popularity of South Korean pop music (K-pop) in the United States in 2019." Considering the fact that young women make up a significant demographic in K-pop . Next, we dug deeper into the two main regions of interest Asia and the Americas and examined trends seen across countries. The money is mostly obtained from parents or working part-time jobs. account, CJ, says that there is a team of seven people who run the BTS on Billboard! While geographic proximity has the strongest correlation with the fandom of K-Pop, over the last 10 years, the genre has managed to overcome this boundary and has established a burgeoning audience in both North and South America. ", How Koreans are reacting to the news of Russia invading Ukraine, wow brave girls really has a lot of male fans. As the interest in K-Pop continues to grow, it remains to be seen whether the global interest shown toward this genre is a fleeting trend or a more sustained movement. 7 Performers Who Created Masterpieces with GarageBand, Festify Uses Spotify To Create Your Dream Music Festival, How To Make Collaborative Playlists On Spotify, Apple Music, Facebook, Instagram Update Music Guidelines and Its Bad News For Live Streams, Music Tech Accelerator Finals: The Place To Be Today #SXSW Or Watch Online, How Much Does A Major Act Get For Playing A Concert? We believe this is something, AT&T SportsNet, Another Regional Sports Network, Could Be Declaring Bankruptcy This Month, Apple TV+ Is Looking Into Streaming More Live Sports, Megyn Kelly Mocks NBCs Savannah Guthrie For Getting Covid: Shes Had All The Vaccines And Boosters, CNN Hits 10-Year Low As Fox News Glides To Victory In Cable News Ratings. The Western Hemisphere: K-Pop Consumption and Engagement. Business Solutions including all features. For instance, a video made by React channel showed that BTS music videos broke the record for the most viewed in 24 hours by a K-pop group, most sales in a week for a K-pop album, and the highest-ranking album on the Billboard Top 200. We also see smaller US cities such as Denver and Fort Collins make the cut, indicating that the K-Pop phenomena has not been relegated to the coasts. Looking at South America, we see that major capitals such as Santiago and Lima consistently land in the Top 10 for K-Pop fandom. The Tulsa . Fans cheer as K-Pop group BTS performs in Central Park, May 15, 2019 in New York City. However, the digital streaming and social media marketplace is saturated with local competitors such as Line Music, resulting in deceptively low consumption across US services like Spotify and YouTube. Following the US, there are 31 respondents from Europe and 28 from Canada. With BTS and BLACKPINK being the latest artists to capture our attention, the catchy, polished music with picture-perfect idols regularly sells out arenas worldwide. As a Premium user you get access to background information and details about the release of this statistic. K-Pop's youthful effervescence and dreamy idols mean the genre is especially impactful in nations with a high proportion of young people, such as Indonesia (28 percent of total) and Vietnam (27 percent). Though more pronounced, this echoes trends seen across Asian cities, a sign that video consumption of K-Pop could be softening. Like to Laugh. Of course, the 21st century pop icon, BTS (), takes the top spot as the most Tweeted about K-pop artist globally - with the band's concert 'BTS PERMISSION TO DANCE ON STAGE - LA' alone contributing more than 68 million Tweets from all over the world.For the second year in a row, NCT comes in second.In addition to K-pop sensation BLACKPINK and heavyweights EXO (@weareoneEXO) being . In total, 1477 K-Pop fans from 92 predominantly Western countries fully completed an extensive online survey measuring fanship, fandom and psychosocial outcomes (happiness, self-esteem and social connectedness). Check your email for magic link to sign-in. In part, this is due to South Koreas position as an economy driven by exports. Korean companies in industries ranging from electronics to gaming have established the model for turning localized success into household names across the globe: a model that K-Pop is now building upon. Finally, heres come the end of this writing. Currently, you are using a shared account. Accessed March 04, 2023. https://www.statista.com/statistics/937232/south-korea-kpop-popularity-worldwide/. (2020). Access to this and all other statistics on 80,000 topics from, Show sources information With BTS and BLACKPINK being the latest artists to capture our attention, the catchy, polished music with picture-perfect idols regularly sells out arenas worldwide. Next Big Sound data scientist Shannon Hughesand designerAnabelle Zee contributed to this report. Even some of the adults are just annoying because they like to argue about everything. Hope it can give you helpful insights or interesting facts about K-pop. Japan, the second largest music market after the United States, has a massive K-Pop following. Bangkok and Jakarta are consistently in the Top 3 cities, comprising between 16 and 50 percent of the total consumption and/or engagement across all three platforms. February 25, 2020. It is no doubt that this industry plays a crucial role in increasing the economic growth of South Korea. In addition, regardless of the fans demographic such as religion . We check the trend of YouTube music video views of K-pop artists in real-time and provide real-time rankings based on the amount of increase or decrease. Lalu, benarkah fans Kpop terbesar ada di Indonesia? And gradually the age group for the audience has grown which indicates that the number of fans have accumulated. This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register. (Photo by Jordan Strauss/Invision/AP), both significantly outperformed other artists with similar reach, there are a small number of artists whoare. Because of the uniqueness of the videos, the audience has the freedom to create their own speculation towards the artists work. K-Pop itself has been crafted with the goal of accessibility in mind. This is then followed by either the United States, Peru, or Chile, with the order depending on the medium of distribution. allkpop is a registered trademark of 6Theory Media, LLC. FirstisExo, the nine-member boy band formed in 2012 who have been calledby some "the kings of K-Pop." Although the term includes music of a variety of stylistic origins, it is often associated with so-called K-pop idols. Meanwhile, all transgender respondents with a total of 4 people come from the US. compared tothe number of followers that artist has. Similarly, Samsung established an assembly plant in the 1980s in Tijuana to manufacture a variety of appliances. Yet K-Pop has made great strides in bridging the cultural divide. (February 25, 2020). ?Click to watch my newest video!https://www.youtube.com/. BTS an acronym for Bangtan Seonyondan, which loosely translates to "Bulletproof Boy Scouts" in Korean is composed of members Kim Namjoon (stage name RM), Kim Seokjin (Jin), Min Yoongi (Suga),. "If a song is streamed a lot, may it be by the artists fanbase or the general public, it shows what music people are appreciating. Given this, South Koreas largest trade partners serve as a good proxy for the success of K-Pop, with China (26 percent of total exports), the United States (15 percent) Vietnam (10 percent), Hong Kong (6 percent), Japan (4 percent), and Taiwan (3 percent) proving to be some of the genres biggest consumers. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Use Ask Statista Research Service, respondents who experienced South Korean cultural contents, *This survey was conducted in the following 18 countries: China, Japan, Taiwan, Thailand, Malaysia, Indonesia, India, Vietnam, Australia, United States, Brazil, Argentina, France, UK, Russia, Turkey, UAE, and South Africa. Yes, American BTS ARMY fans, or those anywhere in the world, should not be ignored, but we should also be more cognizant of the reality and sources of K-Pop's current and possible success. We also see smaller US cities such as Denver and Fort Collins make the cut, indicating that the K-Pop phenomena has not been relegated to the coasts. This statistic is not included in your account. -- devoted to helping BTS "spread their wings & fly on the Billboard Charts." Similarly, despite being a huge market for K-Pop, China is not represented at all due to the stringency of its censorship laws. The geographic proximity allows for easy dissemination of music, encourages cross-pollination of digital streaming services and facilitates live shows. While Korea is the epicenter of K-pop, the genre has long been understood to be one of Koreas most successful exports. The K-pop industry has experienced significant growth both nationally and internationally during the last several years although it has been building for two decades. You can also find the Tableau Public visualization dashboard I've created to support this article. Popularity of South Korean pop music (K-pop) in the United States in 2019 [Graph]. (2022). The large discrepancy in Spotify Monthly Listeners across these two regions is due to its muted presence in East Asia. However, given Instagrams ubiquity as a social media platform, we see a fairly tight progression across all cities, with each posting between 200 and 350 percent growth since March. K-pop fandom involves much more than buying merchandise or attending concerts - fans are cultural producers themselves. The large discrepancy in Spotify Monthly Listeners across these two regions is due to its muted presence in East Asia. Korean Foundation for International Cultural Exchange. A Medium publication sharing concepts, ideas and codes. Digging into historical performance in some of these key cities, we see that (unsurprisingly) Seoul remains a consistently strong consumer of K-Pop across Instagram, Spotify, and YouTube when looking at the last five months. Additionally, the image and subject matter of K-Pop seems to have struck a chord with Latin audiences. Koreans began immigrating to the region as early as 1905, and by the middle of the century, several waves of immigrants had settled in Mexico, Brazil, and Argentina. Although its not easy for a foreigner to learn the Korean language, this is not a boundary for international fans to learn the Korean language and culture. (Photo by Jordan Strauss/Invision/AP). Male idol groups are usually like 95%+ women. In part, this is due to South Koreas position as an economy driven by exports. Get full access to all features within our Business Solutions. This is all to say that K-pop fans like the BTS Army are aware of anotable shift in charts in the streaming age:The more data savvy and proactive your fans are, the more power they have to impact charts. As for students, it is dominated by age ranging from 15 to 20 years old. For an artist with Exo's reach on Twitter, Next Big Sound would expect around 1,700 over the past two months. Interestingly, almost 10% of EXOs concert audience are 30-39 years old, three times the statistic of both SEVENTEENs and BTSs respective 30 year age group concert audiences. As the interest in K-Pop continues to grow, it remains to be seen whether the global interest shown toward this genre is a fleeting trend or a more sustained movement. "If a song is streamed a lot, may it be by the artists fanbase or the general public, it shows what music people are appreciating. Figure 7: How long have you been a K-pop fan? Of course, there were a. Access to this and all other statistics on 80,000 topics from, Show sources information Our up to the minute industry news alongside insightful commentary helps our readers sift through the rumors and developments to find the information they need to keep their businesses moving forward. First thing first, well see the demography of the surveys respondents. That said, K-Pop has shown itself to be a catchy and resilient art form, solidifying its position as a genre thats increasingly popular worldwide. Specifically for males, the one who spends below $50 gains the money from working part-time and savings rather than from parents. So we've created a list of facts based on our research about the band, their ARMY of fans, and another record-breaking year. As with Asia, these Korean companies are using K-Pop as brand ambassadors in Latin America while simultaneously supporting Korean cultural centers and K-Pop contests. Few predicted the global appeal of K-Pop and its rise in the West, and it will be equally difficult to determine if K-Pop can deepen its roots as a musical style.

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